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What are search engines
A search engine or search engine is a software system / application / website that collects and organizes content from all over the Internet, designed to search for various information stored in the World Wide Web (WWW) service, File Transfer Protocol (FTP) ). , a mailing list or article group resides on one or more servers within a network boundary. How to use it, you just have to enter what you want to find and the search engine will provide you with various links and content that match what you are looking for. Search results pages, also known as SERP search results pages, provide you with results of the most relevant content. The way search engines determine rankings is really different. You can read an article about search engines here: Understanding Search Engines and Their Types
What is a search engine index
A search index is a database that contains various information on website pages. With this database, search engines like Google and Bing can display different search results to users. Information and pages on a website are accessed by search engines such as Google and Bing through a crawling and subscribing process. Crawling is the process of "finding" different web pages, while indexing is the process of "saving" each web page in a database to appear in search results. To ensure that your website has been indexed by search engines, you can search for "site:domainwebsite.com" / by typing your entire article title into the search engine.
How Search Engine Optimization Works
Basically, when you publish a new article or any page, to appear in SERP, Google and other search engines, it goes through the compilation process. The result is a database that every search engine will load. Where is the index. Just this. Talking about this process takes a few words to understand. However, an image (via HowStuffWorks) can make it easier:
Therefore, web spiders, also known as search engine crawlers, roam the Internet. Looking for new and updated pages to browse. They go through channels that come in the form of links. The robot crawler jumps from link to link. From one building site to another. From page to page.
Once he finds something that isn't clear, he scans it from top to bottom. Registering what is considered a keyword, puts new / updated data into the search engine database. To appear in the SERPs. Here, it can be considered index. For what? Because the SERPs we all want to support are built by retrieving data from the databases of search engine crawlers full of information. Therefore, it is important that you list your content as quickly as possible. Now that we're done, let's look at some of the most important things that affect search engine optimization.
Factors that affect search engine index
Sites and pages are different from each other. There are important metrics to consider when a web crawler does its job. This of course only applies to Google search engines. You have to remember that other search engines work differently. However, in the same way. The exact metrics that are taken into account vary from one search engine to another. Well, now we agree on one fact, that indexing is not a permanent thing but a change. It depends on how often the crawlers browse the website. So, let Google index your website faster. You must do the following 7 things:
1. Add your website to Google Search Console/Webmaster Google Tools
The first step is to add your website to a search console, for example, Google search console. Google Search is a useful Google tool for analyzing website performance.
With these tools, you can find out the most popular pages (viewed by visitors), find out the most popular keywords for your business, or analyze the content of the website. The most important function of Google Search Console in the indexing process is that you can see how often Google crawls your website and identify indexing errors that can affect the website's ranking in search results.
2. Enter all URLs separately in Webmaster Google Tools
Google explains on the search engine help page that we need to add all URL types for our domains in Google Webmaster Tools. "Be sure to include all versions of the site's root URL, including www and non-www versions, and all subdomain versions (yoursite.com, m.yoursite.com, blog.yoursite.com )".
For example the domain name: achikuchi.com (not www), it is also necessary to add the www type to the Google Tools webmaster attribute:
https://yoursite.com
https://www.yoursite.com
If the blog domain uses SSL (https://protocol), also add:
https://yoursite.com
https://www.yoursite.com
In other words, if the domain uses SSL, then it is necessary to add 4 variations of the URL as above. Question:
What happens if you don't include all the URL differences? but we add only one type. It won't matter. But Google supports it. What you need to know is that by adding all the different URLs to Google Search Console, it will be easier for the site to be crawled (found) and indexed (understood) by Googlebot quickly and efficiently.
3. Fix Indexing Errors
As explained in number 1 (Submit your website to Google Search Console), you may find indexing errors through Google Search Console that affect your website's ranking.
After you learn that there is an error on the website, you need to fix the indexing error. Here are some commonly encountered errors:
404 error
A 404 error is an error that occurs when Google crawls a 404 error web page.
404 software error
A 404 error is an error that occurs when Google crawls and finds a 404 error page, but the condition in the code of the page sends a 200 (success) message to the browser. Distribution error
A server error is an error that indicates that your server has timed out (unable to respond).
It is not needed
Not tracking is an error that occurs when Google cannot understand the type of content on a website, such as iframe, flash, or javascript.
To solve the above error problem, here is one:
404 error
To fix the 404 error, follow these steps:
Be careful when writing the URL.
Move or redo the page. Clear your browser cache and history.
If your website is based on WordPress, you can try to reset the permalinks, restore the .htaccess file and disable the theme and plugins if it still works (always an error). Distribution error
Server errors are caused by many reasons, one of which is that the server experiences downtime. Use an Explorer like Google to check if the page is in error. If you get as Google shows that the page is still working properly, you can ignore the error.
4. Create an XML and HTML sitemap
To make it easier for Google to understand your website content, you should create an XML sitemap. An XML sitemap is a list of a website's pages intended for search engines to make the website easier to find.
While an XML sitemap is for search engines, an HTML sitemap is a list of web pages for your website visitors. To create a sitemap, you can register your sitemap in Google Search Console. This is how:
- Go to the Google Search Console home page. Select the "Sitemaps" menu.
- Add the "sitemaps.xml" file and click the submit button. If successful, a "Success" status will appear in the sitemap list. If that doesn't work, you can wait for the process to complete.
5. Create Robots.txt
Robot.txt is a file that is used to tell search engines which pages need indexing or which pages don't need indexing. For example, duplicate content pages that should not be included in the Google index, because this can cause Google to de-index or even remove your website from the index.
6. Update content
this is the most important thing. Content is king! I think this point is pretty clear. Google and other search engines will prioritize high-quality content. So don't be surprised if your content isn't listed, which seems to be converting. Even if you set up a sitemap or perform URL analysis in Google Search Console. To create good content, here are some tips:
- Decide on the content topic before creating the content.
- Use the correct words. Create a catchy name.
- Create engaging content (content that provides new ideas, information, value and inspires readers). Add related links (link one piece of content to other related content).
About how to find the topic of the content? Or how to use the right words? Find answers in previous articles on how to create good content for websites
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